This post originally appeared on May 18th, 2013After the expo-room doors closed for the day and the Bitcoin Conference attendees filed out to their respective destinations last night, Tradehill extended a very generous invitation to important people and press to attend a cocktail party on the patio of the bar at the Hilton Hotel.Tradehill has a talent for throwing parties.Jered Kenna and his team host regular meetups in San Francisco, where the company is based, that bring out the big Bitcoin thinkers and movers from around the tech-savvy Bay Area and the cocktail party last night had a similar turnout and casual yet sophisticated atmosphere.Cups and Cakes Bakery provided two giant-pink boxes filled with their delightful mini-cupcakes adorned with Bitcoins and Tradehill logos.The deliciousness of the Jennifer’s cupcakes really cannot be overstated.She was also present and happy to report that Bitcoin sales at the bakery continue to increase at a pleasing rate.Alcohol is somewhat ubiquitous at Bitcoin events.

Mycelium has a partnership with a brand of vodka, NEFT, which was being poured out of black and white oil-barrel containers (Neft is “oil” in Russian) and served as a sweet concoction called a Satoshini along with beer and wine at the conference reception.The after-party included a full-bar with an attentive bartender who was pouring strong drinks for happy Bitcoiners with mouths full of cupcake.The introductions and conversations that occur at Bitcoin meetups are priceless and inspiring.ethereum floatTradehill’s party invitees included many of the speakers and panelists that are participating in the events this weekend.bitcoin telegram channelThe exclusive chance to mingle with people who are working on fascinating projects and pick their brains in a casual and personal environment is an opportunity that’s not to be missed.litecoin predictions

In the context of Bitcoin 2013, the personalities that are present expand the breadth of knowledge and ideas that are normally congregated in one place, away from the Internet.It is very exciting to shake hands and socialize with people from all over the world who are building the economy and community that is the future.A great deal of gratitude goes out to Tradehill for hosting the party.harga bitcoin terbaruAs always, well done.armory bitcoin linuxWhen Eric Clappier, co-founder of Griffon Brands, tells people his premium vodka comes in a box, “half of them laugh in my face,” he says.litecoin miner testHe doesn’t think it’s so funny.The boxed version, in his view, is more practical: “It’s ideal for tailgating, the beach, or the pool.You don’t have to worry about glass shattering.” But the product hardly sells itself; Clappier spends most of his free time driving from town to town, hawking boxes in person.

“We are so unique that you have to be on the ground, in grocery stores and liquor stores and bars, converting one person at a time,” he says.There are a lot of drinkers to convert.The Distilled Spirits Council calls vodka the “backbone” of the U.S.In 2015 it accounted for almost a third of sales by volume and generated $5.8 billion in revenue.Griffon is the only boxed vodka available in the U.S.“With the growth of boxed wine”—its market share doubled from 2009 to 2015 and represented 17.5 percent of all wine sold by volume in 2014, according to consumer researcher Nielsen—“it was inevitable that boxed spirits would happen, and we should be first to market,” Clappier says.His plans started taking shape in 2011.Clappier and co-founder Bill Hersch were talking to a mutual friend in marketing at E.& J. Gallo Winery.The friend mentioned that a wine bag manufacturer he knew had perfected one to handle spirits with a high alcohol content.“It was kind of the aha!Previously, bags used for boxed wine would deteriorate when exposed to higher-proof booze.

It wouldn’t make the alcohol toxic, but the reaction would create a purply-milk tone—“not a color you want in vodka,” he says.For all the indignities Clappier has faced, Griffon has had success.In stores since May 2015, it’s available at more than 1,500 retailers in seven Midwestern states and Pennsylvania.At $15.99 suggested retail per 1-liter box, Griffon is priced as a well vodka, but it’s distilled five times for a refined flavor profile, Clappier says.(Other name brands distill four times.)His target audiences are women, who tend to gravitate toward wine, and thus might be more comfortable with the boxed-alcohol concept, and millennials, who have malleable tastes and are eco-conscious.Griffon’s packaging is made from 100 percent recycled materials, and the emptied box and the bag inside collapse, reducing the amount of landfill waste.Alexandra Sklansky, a spokeswoman for the American Craft Spirits Association, says that in a vodka market dominated by large brands such as Absolut and Smirnoff, Griffon’s unexpected packaging is smart.

“Vodka is colorless, odorless, flavorless,” she says.“It tends to be overlooked because it isn’t exciting, and that’s where marketing comes in.There’s a tremendous opportunity to stand out on the shelf.” Still, Ben O’Donnell, an associate editor at Wine Spectator, says there are many reasons why boxed vodka’s fate may be different from wine’s.For one, spirits don’t suffer from oxidation.“You can keep spirits in the cabinet for months,” he says.Second, many similarly priced vodkas already come in 1.5-liter recyclable plastic jugs.And as for convenience, “carrying around a box of wine is more portable than carrying four bottles,” he says.“But you’re generally not bringing your 3-liter box” of vodka to the beach.Clappier is hoping that Fireball, a cinnamon-flavored variant, will broaden the market for boxed spirits.Fireball did a limited boxed release in January 2015 and expanded distribution last summer and fall because of “overwhelming popularity,” says spokeswoman Amy Preske.