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Back to order Send Open profile Back to orderHiring the wrong celebrity to represent your brand can be a costly mistake.Witness, for instance, all the recent acrimony surrounding Paula Deen and the brands that licensed her visage.Over the past half-century, as the age of the celebrity has taken over American public life, a cottage industry has emerged to assist advertisers in their all-important search for the perfect face to slap on, say, the side of their honey-baked ham.litecoin use caseHelping brands measure a celebrity’s value is a competitive field and one that continues to get increasingly specialized.bitcoin faucet open sourceEarlier this year, InterMedia Entertainment unveiled a new celebrity ranking index designed to cater to a specific subset of advertisers: direct-response marketers.bitcoin group sam lee

“Several tools were already available to advertisers to measure celebrity appeal, including the Q Score, the Davie Brown Index, and E-Score Celebrity,” InterMedia recently explained on its website.“However, none of these are designed specifically to measure the unique attributes that determine the efficacy of a celebrity spokesperson within the context of a DR marketing program.” InterMedia has released the latest results of its quarterly DR Star Index.A couple of insights culled from the rankings: 1.Despite Chuck Norris’s failure to sell America on the idea of Newt Gingrich for president, direct-response marketers shouldn’t shy away from the martial arts legend.In the latest rankings, Norris was the only celebrity who ranked in the top 10 in recognition while also turning up in the top 50 for overall value.Answer: According to InterMedia, he is currently the third most valuable direct-response celebrity endorser in the world.Question: Who is Alex Trebek?While the baby-faced Canadian pop star measured well in overall recognition, Justin Bieber scored poorly in overall value, failing to crack the top 70.

Presumably, incidents like these aren’t helping the young gentleman’s likability with some consumers.Good Sex Appeal + Bad Science = Dan Marino.Jenny McCarthy, the former Playboy Playmate, newish member of ABC’s talk show The View, and longtime proponent of discredited anti-vaccine ideas, still resonates with certain consumers.She comes in at No.68 on DR Star Index, just behind Raquel Welch and just ahead of Dan Marino.Napisałem niedawno notkę: Survival działkowy czy łódkowy?- proponuję w niej alternatywny, moim zadaniem lepszy, sposób na przetrwanie - nie barykadować się na działce, ale przemieszczać się i uciekać łódką.Moim survivalowym idolem jest Oskar Speck.Dlatego uważam, że dla survivalowca działkowego, ale przede wszystkim mobilnego, najlepszym sposobem na gromadzenie pieniędzy są bitcoiny.Tu wyjaśniam co to jest: Kryptowaluty.Notki powiązane: Survival działkowy czy łódkowy?Kryptowaluta Bitcoin - argumenty za i przeciw Pogromcy mitów - Monopol walutowy Bitykoń Czy może zabraknąć pieniędzy?

Polityczne zdrowie psychiczne  <- poprzednia notka następna notka -> Dlaczego żeglarz to dobry kandydat na mężaGet email alerts Gay couples rake it in compared with their heterosexual counterparts Apparently, it pays to be gay and married.According to recent data released by the U.S.Treasury, annual household income for married gay men in 2014 came in at, on average, $176,000, vs.$113,000 for heterosexual couples.That’s a huge 56% difference.Add kids into the family mix and the difference is even more stark, with gay couples taking home $275,000.By the same metric, income in traditional marriages also lagged that for lesbian couples, which earned an average of $124,000 annually.Cost-estimating website HowMuch.net created this chart to show the entire range of incomes and to give some added perspective on the divide: As you can see, male-male couples are almost twice as likely to make more than $150,000 than straight couples.Of course, the sample size of gay couples is relatively small.